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Hard Rock Hotel Malta has announced the appointment of Shawn Muscat as General Manager and Newton Fernandes as Director of Marketing, strengthening its leadership team following the property’s opening in St George’s Bay.
Muscat takes responsibility for the hotel’s operational, commercial and financial strategy, bringing more than 20 years of experience across luxury and premium hospitality properties in Malta and Italy.
His career includes senior management positions with international hotel brands including Hilton and Radisson Blu, with a focus on operational performance, revenue management and business development.
Prior to his appointment, Muscat served as General Manager of db San Antonio Hotel & Spa in Malta, having previously held general management roles at Labranda Riviera Hotel & Spa and Urban Valley Resort & Spa.
His appointment follows the opening of Hard Rock Hotel Malta in September 2026, marking the international hospitality brand’s first hotel on the island.
Located in St George’s Bay, the property comprises 397 guest rooms, seven signature food and beverage concepts and a 3,800 sq m wellness facility, alongside leisure and entertainment amenities.
The hotel has also appointed Newton Fernandes as Director of Marketing, with responsibility for developing and implementing its brand positioning, marketing and digital communications strategies.
Fernandes brings almost two decades of international hospitality experience, having worked across Europe, the Middle East, Africa and Asia Pacific.
His career has focused on commercial performance and profitability for hotel owners, franchise operators and investors managing multi-property hospitality portfolios.
He has previously held senior leadership positions with Marriott International, Wyndham Hotels & Resorts and Accor.
His experience includes supporting the development and rollout of luxury and premium hotel brands such as The Luxury Collection, Autograph Collection, Tribute Portfolio and Pullman Hotels.
Throughout his career, Fernandes has worked across a portfolio spanning more than 950 properties in 45 countries, gaining experience in brand development, hotel marketing and commercial strategy.
The two appointments strengthen Hard Rock Hotel Malta’s management structure as the property develops its position within Malta’s luxury hospitality market following its opening.
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