Adagio has renewed its partnership with London Stadium as the aparthotel operator strengthens its links with major sporting and entertainment events in the capital.
The collaboration, which has been in place since 2022, provides accommodation options for spectators, event professionals, teams and partners attending events at the East London venue.
Adagio currently operates four aparthotels across Greater London, including Aparthotel Adagio London Stratford, located less than a 15-minute walk from London Stadium.
Under the renewed agreement, visitors will be able to book accommodation directly as part of their event planning, including during the ticket-purchasing journey.
Preferential rates will also be available through London Stadium’s website, including an exclusive 10% discount at Aparthotel Adagio London Stratford.
Adagio will receive increased visibility across the stadium’s digital platforms, communications and selected on-site locations.
The partnership forms part of Adagio’s FIRST 2030 strategy, which includes developing relationships with cultural, sporting and economic organisations in destinations where the brand operates.
Originally built for the London 2012 Olympic Games, London Stadium hosts West Ham United home matches, UK Athletics events, international sporting fixtures and major concerts.
Adagio said the renewed partnership reflects changing travel habits, with visitors increasingly combining attendance at live events with city breaks, weekend stays and business travel.
Virginie Barboux, Chief Marketing Officer at Adagio, said: “At Adagio, we believe hospitality should be connected to the way people truly experience the city.
“This renewed partnership with London Stadium allows us to be present at a key moment in our guests’ urban journey, whether they come to London for a concert, a sporting event, a business trip or a weekend escape.
“By offering flexible aparthotel stays close to the venue, we help them extend the experience beyond the event itself, with the comfort and autonomy that define Adagio.”
Graham Gilmore, CEO of London Stadium, said: “We are pleased to renew our long-term partnership with Adagio, a collaboration that continues to enhance the overall experience for visitors attending events at London Stadium.
“As one of the UK’s leading multi-purpose venues, we welcome millions of guests each year across sport, entertainment and major events.
“Having a trusted accommodation partner within walking distance of the Stadium helps make planning and enjoying those experiences even easier for spectators, event professionals, teams and partners.
“We look forward to building on the success of our partnership and continuing to create memorable experiences both inside and beyond the Stadium.”
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