After achieving YOY volume growth of 18% MAT at the end of Q3, Budweiser Budvar UK has further fortified its range of authentic Czech beers with the rollout of a 0.0% lager to the hospitality sector.
Made with the same quality ingredients, techniques and maturation used to brew the iconic Budweiser Budvar Original Czech Lager, the only difference is a special process used at the end of brewing that gently filters out the alcohol in order to retain that classic Budvar flavour.
The alcohol is removed using cold membrane filtration with reverse osmosis, which avoids thermal stress and off-flavours common to other dealcoholisation techniques. The result is a full-flavoured alcohol-free beer that tastes like the Original.
To support the launch, increase reach and drive awareness of the brand’s provenance and heritage, wide-ranging media and advertising campaigns across London bus, railway, tube and radio will be commencing this Autumn.
Rich Sanna, who has been announced as the new Budweiser Budvar UK Managing Director, said:
“We’re delighted to roll out our 0.0% Czech lager to the UK’s incredible hospitality sector in time for the festive season. While we are by no means the first to market, we truly believe our beer is first for flavour and with interest in our brand at an all-time high, I’m confident the 0.0% will win over discerning beer lovers and abstainers alike across the UK.”
