Amber Taverns is continuing its expansion across southern England with a seven-figure investment in its first Wiltshire pub.
Cooper & Co will open on Blue Boar Row in Salisbury on 5 October following the conversion of a former Pizza Hut restaurant.
The project has involved a substantial structural and internal redevelopment, including relocating staircases and creating a new bar, cellar, trading areas, manager’s accommodation and beer garden.
A significant audio-visual installation has been introduced for live sport, with Sky Sports, TNT Sports and pay-per-view boxing available.
The system will enable the pub to show multiple matches and sporting events simultaneously.
The venue will also feature a private karaoke room, interactive darts and a photobooth as Amber combines its wet-led pub model with entertainment and competitive socialising.
The drinks range will include draught and cask beer, wine, cocktails, shooters and spirits.
Local representation will include cask beer from Salisbury-based Hopback Brewery.
Salle Wroblewski, Regional Director South at Amber Taverns, said: “Cooper & Co represents a significant investment for Amber and demonstrates the level of commitment we are making to our expansion in the south. This has been a substantial conversion. We have effectively taken the building back to brick and completely redesigned it to create a pub from what was previously a restaurant, including major changes to the layout and infrastructure.
“The result is a strong, broad-based proposition which brings together the fundamentals of a great-value wet-led pub with live sport, karaoke, interactive darts and entertainment. We believe that combination will give customers plenty of reasons to visit and, importantly, to visit regularly.”
The opening forms part of Amber Taverns’ strategy to extend its estate beyond its traditional geographical markets.
The business has strengthened its southern management structure as part of that expansion, including appointing Wroblewski to lead operations in the region.
She added: “Salisbury is an important opening for us, both in its own right and as part of our wider growth ambitions. We see considerable opportunity to take Amber’s successful operator-managed model into new areas of the country, while ensuring that every pub is developed around its location and customer base.
“We’re actively growing our presence in the south and Cooper & Co is a great example of the quality of site and level of investment we are prepared to make where we see the right opportunity.”
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