Albert’s Schloss has reported record beer sales during its 2026 Oktoberfest celebrations as the five-week festival enters its final week.
The group sold almost 12,000 Oktoberfest pints across its venues in a single week, surpassing its previous weekly record of 10,000.
Albert’s Schloss London remained the group’s highest-selling venue for Oktoberfest beer, pouring 4,000 pints in seven days and exceeding its previous record.
Across the group’s other UK venues, Oktoberfest beer sales increased by 50% on a like-for-like basis.
Albert’s Schloss operates venues in Manchester, Birmingham, Liverpool and London.
Its five-week Oktoberfest programme has featured all six official Munich Oktoberfest beers: Spaten, Paulaner, Löwenbräu, Hacker-Pschorr, Hofbräu and Augustiner.
The programme has also included live Oompah bands, stein-holding competitions, keg-tapping ceremonies and food from the group’s Cook Haus, including Schweinshaxe and Currywurst.
James Plant, Head of Innovation at Albert’s Schloss, said: “This Oktoberfest, our guests didn’t just come for a stein and a show. They wanted an authentic Bavarian experience, and more of them than ever are ordering Munich’s Big Six beers.
“Last year, demand for the Big Six across Albert’s Schloss venues rose 123% compared with 2024. It feels like a real appetite for authentic Bavarian beer culture is taking hold, and we’re proud to bring a genuine slice of Munich to Manchester, Birmingham, Liverpool and London every year.”
Albert’s Schloss Oktoberfest celebrations will conclude on Sunday 25 October.
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