Little Dessert Shop has unveiled a new brand identity across its UK estate alongside an expanded dessert and drinks menu and the launch of its first app.
The autumn refresh introduces updated colours, graphics and signage across the brand’s stores and menus while retaining its existing positioning around desserts and social dining.
The expanded menu includes sharing boxes alongside a number of new desserts and a wider drinks selection covering matcha, coffee and cold beverages.
New additions include Ube & Honeycomb Gelato Bites, Cinnamon Roll Cake and Cornflake Brownie, alongside Pear Drops Sparkling Lemonade and Banana Cream Oatly Matcha Latte.
Little Dessert Shop has also partnered with Oatly as its exclusive supplier of oat and coconut milk, which will be used across its Matcha Latte and Cold Foam products.
The brand’s first app is now available, with plans to introduce a Brownie Points loyalty scheme through the platform.
Founder Mu’azzam Ali said: “Little Dessert Shop has always been about bringing people together over great desserts and creating experiences that people want to come back to.
“This rebrand marks an exciting new chapter for us, giving our stores a fresh new look while expanding our menu and introducing new ways for our customers to enjoy and engage with the brand.
“With new desserts, sharing boxes and an expanded drinks range, we’re giving customers more to discover on their next visit or online order.”
The latest changes form part of Little Dessert Shop’s continued development of its UK estate and customer offer, combining new menu categories with digital engagement and an updated in-store identity.
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