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Preferred Hotels & Resorts, the world’s largest independent luxury hotel brand and a global provider of sales, marketing, and distribution services to member hotels, has announced two new leadership appointments in the United Kingdom.
Strengthening its London-based team, Anna Moore has been appointed as Regional Director, U.K. and Ireland and Dan Clark is now Vice President, Global Leisure Sales – Europe.
“We are delighted to welcome Anna Moore and Dan Clark as the newest additions to our team,” said Brenda Collin, Executive Vice President of Europe for Preferred Hotels & Resorts. “Their proven track records in luxury hospitality will be invaluable as we continue to grow our presence across the region and help us to enhance the success of our member hotels.”
Anna Moore now serves as Regional Director of U.K. and Ireland.
In this role, Anna focuses on the retention and expansion of the brand’s portfolio within the United Kingdom and Ireland, a region which currently consists of 30 member hotels, resorts, and residences, including 13 in its prestigious Legend Collection and The Newman – a much-anticipated new opening in London in summer 2025.
She has a wealth of experience in the hospitality industry, developing her career via a range of account management and sales-focused positions in both the U.K. and Australia. Prior to joining Preferred Hotels & Resorts Anna spent 13 years with IHG, most recently as Global Luxury & Lifestyle Sales Director for EMEA.
Dan Clark has been appointed as Vice President, Global Leisure Sales – Europe, where he will lead the brand’s global leisure sales strategy in Europe.
In this role, Dan will focus on strengthening relationships with the travel agent community, driving bookings for member hotels worldwide, and fostering partnerships with leading luxury organisations such as Virtuoso and Serandipians.
With extensive experience in hospitality sales, Dan most recently served as Senior Director of Hospitality Sales for Calliope Collective, another Preferred Travel Group brand, leading the division’s representation efforts throughout Europe. Prior to that, he worked for a range of hotels and brands including Gleneagles, Elite Hotels, Radisson Edwardian and Trump Hotels, where he elevated visibility and implemented successful sales growth strategies.
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