By Angela Green: M&S engineer a better coffee experience across its Café estate.
M&S Food has announced changes to improve the quality of its coffee offering throughout the M&S Café estate.
From these changes across its Café estate, M&S hope customers will benefit from changes to the espresso base recipe offering in M&S Cafés, with an increase in coffee used from 15g to 18g.
This is alongside a reduction in water used to brew espresso from 60ml to 40ml creating a more intense espresso as a base for all coffees served in the cafes.
The brand has made these changes to improve the quality of its coffee drinks and bring its offer more in line with customer’s expectations of speciality coffee shops. With more coffee and less water, the bolder brew will also benefit from whole milk used in milk drinks as standard, giving a smoother, more flavourful coffee.
The change has been trialled in 10 stores and received very positive customer feedback so is now in the process of being rolled out to all cafés.
Alicia Thompson, Director of Hospitality at M&S, said: “At M&S, quality is at the heart of everything we do. We have a saying ‘when in doubt, engineer in more quality’ and that is what we’re doing in our Cafés. We want our M&S Café customers to have an incredible coffee experience, like they’d get at any speciality or local artisan coffee house.”
