Mr. Crumb invests £700,000 in expanding facilities

Mr. Crumb invests £700,000 in expanding facilities

Family-owned food business Mr. Crumb is investing £700,000 in expanding its facilities as part of its growth strategy.

This year, on top of the continued growth of its Invisible Chef range, the company has added another 500 frozen pallet spaces, 400 ambient pallet spaces and an automated snack line for ‘hot to go’ products – increasing the capacity of its warehouse and distribution centre.

The investment follows a 39% increase in sales of Invisible Chef products, including ‘Big Fill Burritos’ and growing demand for Breakfast items such as ‘Egg & Cheese Muffins’.

Invisible Chef was launched in 2020 following the onset of the coronavirus pandemic to offer individually wrapped frozen food products that could be cooked and served to customers in pack – minimising handling, as well as offering foodservice businesses even with minimal kitchen facilities, or reduced workforces a safe and versatile ‘food to go’ option. Post-pandemic, the range continues to be popular among operators.

Based in the Irish village of Finea with UK based offices, warehousing and team, Mr. Crumb specialises in chilled and frozen value adding products such as fresh breadcrumb, stuffing, crust toppings, flavoured butters and cheese melts, as well as ready to cook snacks such as bruschetta, filled wraps, and paninis.

The Great Taste Award-winning company works in partnership with retailers and food manufacturers in Ireland, the UK & France to create & manufacture products in small batches, which are either hand cooked or hand finished.

Jason Coyle, managing director, Mr. Crumb

Jason Coyle, managing director at Mr. Crumb, said: “Following the success of our Invisible Chef range over the last two years, we continue to invest in our facilities to ensure they can meet the needs of our growing customer base for both the Eat In (Café) market and the Hot Hold market in which we see ourselves “as one of the market leader.”

“This expansion will help us better control costs which will allow us to offer competitive pricing & greater variety long term to our partners.

“We are also expanding our team both on-site and on the ground in the UK, primarily in sales and product development.”

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