Exclusive Hotels and Venues have rebranded as Exclusive Collection, the new brand is designed to reflect a contemporary modern, clean and simple message.
Exclusive Collection has adopted a modern typeface and logo featuring an animal for each property. At South Lodge it’s a sheep and a horse for Royal Berkshire, both synonymous with the location.
It’s been a busy few years for Exclusive Collection having recently opened the brand-new spa at South Lodge and launching their culture campaign in 2017 around ‘creating happiness in amazing places’. The new brand identities aim to reflect internal change and a focus on creating happiness.
This is the first change of how the Exclusive Collection brand looks in 15 years and it is designed to change how people view the Exclusive Collection.
The new brand is also designed to change what guests expect when they visit any of the Exclusive Collection properties.