British restaurant intelligence platform, Yumpingo, building on its success in the UK restaurant sector has now launched in the United States. TGI Fridays is now introducing its real-time customer engagement and data analytics technology in restaurants across nine states.
With restaurants receiving over 7,500 at-table food, beverage and service reviews per location per month, Yumpingo’s partnership with Fridays will introduce big data to transform U.S. restaurant operations and create a new future forward.
Yumpingo is already used by many of the UK’s largest and most innovative restaurant businesses, including Mitchells & Butlers, Jamie’s Italian, Bill’s and Wahaca. Guests complete a one minute review at the end of the experience, either on Yumpingo devices, which replace traditional check presenters, or on their own device.
Yumpingo delivers over 4,000% more reviews per restaurant than from Yelp, TripAdvisor, Opentable, Facebook & Google combined, with up to 66% of guests sharing their voice without any incentive and 20% leaving an email address. This volume and granularity of live customer sentiment allows brands to understand every facet of the customer experience, identify what needs to be fixed, develop specific actions and measure improvements.
Yumpingo will now be used by TGI Fridays to optimize menu development and execution of food, beverage and service at the store, shift, kitchen and server level.
Sherif Mityas, Chief Experience Officer at TGI Fridays said:
“The restaurant industry has traditionally relied too much on gut feel, antiquated mystery shops and misleading online reviews to track and optimize guest experiences. We know technology can solve this. Yumpingo’s platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Fridays team complete certainty of how to optimize customer satisfaction with our people and our product.”
Since using Yumpingo, British restaurant group BIRD has seen an 8% increase in comp sales in the first half of 2018, attributed to traffic gains resulting from improved product and service. Mitchells & Butlers, the largest operator of restaurants, pubs and bars in the UK with over 1,800 stores, saw NPS increases with an 18% jump in the number of customers promoting restaurants brands within just 4 months.
Episentr a leading review analysis management software business is following Yumpingo’s progress with interest. Leon James, Chief Technology Officer, Episentr told us:
“The case studies we have seen show significant engagement with diners and restaurants capturing data that is clearly lifting sales. The lack of incentives driving experience measurement provides a very valuable level of data to the restaurants using Yumpingo. We are monitoring progress with interest.”