Yapster, the mobile messaging app for retail and hospitality teams, has announced the appointment of Nicci Setchell as its first Chief Financial Officer. She will also take on Chief Operating Officer responsibilities in a joint role.
Nicci joins from Just Eat Group where she spent the last six years, most recently as Global Strategic Lead. Before that she was Head of Finance M&A and Integration, completing 18 acquisitions. As Head of International Finance she grew the international finance team from 8 to 24 across 12 countries. Her other prior roles include International Financial Controller for NFL Europe and Management Accountant for Tottenham Hotspur.
Yapster, whose customers include Ann Summers, Caffè Nero, Krispy Kreme, and The Restaurant Group, recently raised a further round of funding from private investors to meet growing demand. Nicci is responsible for all financial planning and reporting as well as building out the team and infrastructure to achieve significant scale over the next 18 months.
Nicci said: “When I was introduced to Yapster I was struck by the quality of the team, the brands already on board, and the potential market size for technology that serves the ‘deskless’ workers in our economy. We want to become a category leader and I’m excited to be taking on this new challenge and helping us get there.”
“I can’t imagine someone better suited to this job than Nicci – we’re all thrilled to have her on board,” added Co-founder and CEO Rob Liddiard. “Not only does she bring a wealth of financial, operational, and leadership experience, she knows exactly what it takes to achieve JustEat’s level of success. On top of that, she’s extremely good fun, so it’s a win-win for us!”