Bella Italia is now the country’s first casual dining restaurant group to offer its customers authentic Italian gelato, created in Pizzo, southern Italy by the renowned Gelateria Callipo.
Hugely popular with customers
After the launch of Bella Italia’s first gelato cart in Reading last year, the dessert has proved hugely popular with customers, and the brand is rolling the carts out to all new sites as they are opened.
What’s more, Bella are retro-fitting the carts into ten existing restaurants, and installing them into venues that are being refurbished in the future. With a programme of 20 new sites a year planned, and a robust refurbishment programme, gelato carts will soon become a familiar site across the estate – but even those restaurants without carts still serve most of the Callipo gelato range.
Authentic Italian experience
As a result of the hugely positive feedback received from customers, who love the delicious varieties available including Honeycomb and Tiramisu, Bella Italia decided to source their gelato from family run Gelateria Callipo, which is located in the Italian city, Pizzo, known to the locals as ‘The City of Gelato’.
The switch to genuine gelato demonstrates the brand’s passion and appetite for a truly authentic Italian experience.
Bella Italia Director of Marketing and Food Development, Hilary Ansell, said, “We’re incredibly proud to be the first casual dining restaurant group in the UK to offer its customers genuine gelato, direct from Italy. It’s hugely important to us that customers trust the food we offer them; we want them to be able to imagine they are dining al fresco in the cobbled streets of Rome with every bite!”
About Bella Italia
Bella Italia is part of the Casual Dining Group, owned by Apollo Global Management. There are currently 84 restaurants throughout the UK, and a strategy to increase the number of sites through building in new locations, and to refurbish the core estate with a revitalised look and feel. Bella Italia has very broad appeal and an authentic Italian menu and offers great value for money.