Carlson Rezidor has announced the appointment of Carina Svensen as Global Brand Director for the Quorvus Collection, a new generation of expertly curated luxury hotels, inspired by the lifestyle and sensibilities of the contemporary global traveller. Svensen’s appointment further establishes Carlson Rezidor’s commitment to the emerging brand and its unique proposition.
In her new role, Svensen will lead brand strategy, planning and activation for the brand’s current properties – G&V Royal Mile Hotel, Edinburgh and Symphony Style Hotel, Kuwait. She will also support the brand’s growth ambitions, establishing the Quorvus Collection on a global level and helping to build its existing reputation for individual luxury, distinguished guest experience and a dedication to local character and culture.
Re-design at G&V Royal Mile Hotel, Edinburgh
Her new role will also see her lead a full re-design at G&V Royal Mile Hotel, Edinburgh, including the addition of uniquely Scottish designer suites which were revealed in July 2015, as well as a luxury update to all rooms, a re-design of the hotel lobby and bar, all to be complete by early 2016.
Norwegian-born Svensen has been with the Carlson Rezidor Hotel Group for over 20 years. In 2005, Svensen became the first female general manager at any Radisson SAS Hotel or Resort in the UK & Ireland. She has gone on to thrive in the industry, garnering a wealth of expertise while running successful, profitable hotels, as well as nurturing talent, building brands and establishing a new era of luxury in the hotel world.
Most recently, she pioneered the launch of the world’s first designer hotel and the very first Hotel Missoni in Edinburgh. She was instrumental in shaping the brand, working closely with Carlson Rezidor and the Missoni family to establish its place in the market. The hotel quickly achieved five-star status as well as a collection of awards and accolades under Svensen’s clear direction.
About Quorvus Collection
Quorvus Collection is a new generation of expertly curated luxury hotels inspired by the lifestyle and sensibilities of the contemporary global traveler. Individual and inspiring, each property within the collection offers a distinguished guest experience and an invitation to immerse oneself in the best a location can offer. The collection currently includes G & V Royal Mile Hotel Edinburgh and Symphony Style Hotel Kuwait. Soon to be added will be The May Fair in London. Each hotel in the collection is unique and has different architecture, ambiance and design. Quorvus Collection plans to grow to include an array of historic landmark properties, contemporary residences, classic boutiques and urban retreats.
Quorvus Collection is a part of Carlson Rezidor Hotel Group which also includes Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.
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