The Coca‑Cola Company has announced its sponsorship of Rugby World Cup 2015 as official soft drink, sports drink and water supplier by surprising rugby mad teens from across East London with a very special training session hosted by ex-British and Irish Lions Captain, Brian O’Driscoll.
The surprise rugby session took place at The Petchey Academy in Hackney, giving teen rugby players from local amateur club, the Hackney Bulls, and schools across East London the chance learn some new rugby skills from one of the world’s greatest ever players.
The Coca‑Cola Company’s Rugby World Cup 2015 ambassador Brian O’Driscoll, the most capped player in international rugby history (141), said:
“I’m really excited to be working with Coca‑Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience. As a former professional sportsman, I’m a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity. Today’s surprise session was a great way to kick start the partnership between Coca‑Cola and the Rugby World Cup which is all about how the excitement of a global sport event can motivate anyone to move”.
The exciting new partnership for Coca‑Cola continues its rich heritage in the international game and marks almost two decades as a partner of the world’s most iconic rugby event.
As rugby fever begins to grip the host nation and the rest of the world, Coca‑Cola looks forward to celebrating the passion, excitement and happiness of Rugby World Cup 2015 with fans throughout Great Britain.
Part of the excitement and passion
Paul Dwan, General Manger of the Coca‑Cola Rugby World Cup 2015 team said: “Rugby World Cup 2015 looks set to be the biggest ever; we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate. The game enjoys fantastic support, we saw the tonight with the great turn out from the Hackney Bulls and The Petchey Academy, but we hope that through our sponsorship we can bring rugby to an even wider audience next year.”
Coca‑Cola has had a long standing association with rugby from an international level through to grassroots. Since first sponsoring Rugby World Cup 1995 in South Africa, Coca‑Cola has featured at every tournament as well as supporting various local rugby initiatives around the world.
The Coca‑Cola Company and the Rugby World Cup 2015
Coca‑Cola will become the official soft drink of the Rugby World Cup 2015.
Powerade will become the official sports drink of the Rugby World Cup 2015.
Glaceau Smart Water will become the official water supplier of the Rugby World Cup 2015.
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