Armourcoat has helped turn up the volume at the latest addition to the Hard Rock Cafe chain, in Florence, Italy. Located in Firenze’s landmark Gambrinus Cinema within the Piazza della Repubblica, the venue offers a 22,000-square-foot cafe with spacious seating for over 200 people, a live music area, vibrant bar, and the Rock Shop – featuring Hard Rock’s limited-edition merchandise.
With the interior designed by UK-based Fuse Studios, Armourcoat’s 3D sculptural wall finish – in the ‘Inkana’ design, has been used to stunning effect on the bar front, and as a seamless surface wrapping from wall to ceiling. As Dave Matthews, Assoc. AIA, ARB, RIBA, director at Fuse Studio explains, “We chose this sculptural wall panel product because we wanted a durable finish that had a relief pattern that would ‘pop’ when edge lit by a linear LED light source. Originally, we were going to do a more rustic cast concrete finish but in the end, this product was more economical. The product has proved to be extremely durable. Despite its location on the front of the bar where it is constantly kicked and scratched, it has stayed in superb condition.”
The 3D design finish is topped with ArmourColor Perlata architectural coating. Armourcoat Sculptural creates seamless contoured wall surfaces with impactful designs and cast relief. Each signature design is created from cast GRG (Glass-fibre Reinforced Gypsum) panels, CAD generated to enable a continuous pattern or unique decorative effect.
Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. With a total of 171 venues in 50 countries, including 134 cafes and 15 hotels/casinos, Hard Rock International is one of the world’s most globally recognized brands.
For more information on Armourcoat please contact our friendly team.
Armourcoat Ltd, Morewood Close, London Road, Sevenoaks, Kent TN13 2HU
Tel: 01732 467993
E-mail: specsales@armourcoat.co.uk
Website: www.armourcoat.com
Twitter: @Armourcoat
Blog: armourcoat.blogspot.com
Facebook: /armourcoat
We met with Daniel Nevitt, Group Marketing Director at Armourcoat to gain a better understanding of the business recently. The interview provides an insight to the business and can be seen here