Novus, the leading bar and restaurant operator changing the dynamics of the London bar and club scene, has today announced the appointment of Michelle Farrell to the role of Head of Marketing, together with the promotion of Victoria Purchase to Head of Central Reservations.
Reporting into Simon Gaske, Customer Experience Director, both Farrell and Purchase will form part of the customer experience team, who will be intrinsic to the continued delivery of its strategy to put the experience of its customers at the core of the business.
Farrell joins Novus with more than seven years’ marketing experience – most recently with Intertain Ltd as Marketing Controller. As Head of Marketing, Farrell will be responsible for leading the marketing and digital team, together with external support agencies, to deliver a ‘digital first’ approach to internal and external communications.
Purchase has been with the business for almost eight years, rising through the ranks from Corporate Sales Manager to her new position as Head of Central Reservations. Most recently, in her role as CRM Manager, Purchase was instrumental in the build, implementation and training of the live bookings’ platform across the Novus estate. As part of her new position, she will be responsible for managing bookings from corporate customers and its reservation platform.
Simon Gaske, Customer Experience Director commented: “We are thrilled to welcome Michelle to the business and congratulate Victoria on a very well-deserved promotion. Both bring a wealth of expertise, creativity and innovation to the roles and I look forward to them leading our marketing and sales teams at a very exciting time for the business. I wish them every success.”