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The Hoxton is to open a 188-room hotel in Hamburg in summer 2027 as the lifestyle brand continues its European expansion.
The Hoxton, Hamburg will become the brand’s second property in Germany, following Berlin, and its third in the German-speaking region alongside Vienna.
The hotel will occupy a 1950s building on Alter Wall in the city’s Nikolaiviertel district, with accommodation and hospitality spaces spread across ten floors.
Its 188 guestrooms will occupy the first to eighth floors across six categories, including Cosy, Roomy and Biggy.
The accommodation will include 32 interconnecting rooms designed for families and groups travelling together.
Food and beverage will include a Mediterranean-inspired ground-floor restaurant operating throughout the day and a rooftop seafood restaurant with a wraparound terrace overlooking landmarks including the Elbphilharmonie, St Michael’s Church and Hamburg Town Hall.
An all-day lobby bar and private dining room for up to 20 guests will also form part of the property.
The hotel will include The Apartment, The Hoxton’s established meetings and events concept, comprising three meeting rooms, a pantry kitchen and private terrace overlooking the canal.
Interiors are being designed by Swedish studio Stylt Trampoli, drawing on the history and architecture of Alter Wall and the surrounding neighbourhood.
The public areas will incorporate vintage and bespoke furniture alongside work by local artists.
Cédric Gobilliard, COO Ennismore Europe, said: “We’re incredibly excited to bring The Hoxton to Hamburg, a city known for its maritime character, thriving creative scene and vibrant cultural landscape.
“The city’s mix of historic charm and contemporary energy, from its canals and neo-gothic landmarks to its thriving nightlife scene and groundbreaking modern architecture, makes it a natural fit for The Hoxton.
“We’re thrilled to become part of the neighbourhood and bring the brand’s distinctive take on open-house hospitality to the Nikolaiviertel.”Erik Florvaag, CEO and Managing Partner of The Chocolate on the Pillow Group, added: “With The Hoxton, we’re bringing one of Europe’s most exciting lifestyle brands to Hamburg, a particularly attractive market for the hospitality industry in Germany.
“We’re delighted to further strengthen our partnership in this exceptional location.”
The Hamburg opening will form part of a wider period of expansion for The Hoxton, with new hotels also planned in Oslo and Madrid in 2027.
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