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Global Hotel Alliance (GHA) has added Far East Hospitality to its portfolio, expanding its presence across Asia Pacific.
The partnership will bring 26 hotels and serviced residences, comprising 6,212 rooms across Singapore, Malaysia and Japan, into the GHA network.
Far East Hospitality’s properties will be integrated into the GHA DISCOVERY loyalty programme in early 2027.
The addition will give the group access to a global membership base of more than 38 million travellers, with members able to earn and redeem DISCOVERY Dollars across participating GHA brands.
The portfolio joining GHA DISCOVERY spans five Far East Hospitality brands: Oasia, Quincy, Rendezvous, Village and Far East Collection.
The properties cater to both business and leisure travellers and include accommodation designed for short- and long-term stays.
Chris Hartley, CEO of Global Hotel Alliance, said: “We are delighted to welcome Far East Hospitality to our alliance. Its strong regional presence, diverse portfolio and distinctly Asian approach to hospitality are a natural fit. Singapore continues to play an important role as a gateway to Asia, while the group’s presence across Malaysia and Japan further strengthens our ability to offer GHA DISCOVERY members more choice in some of the region’s most popular destinations.
“This partnership demonstrates the value of our model: enabling independent and regional hotel groups to retain their identity while benefiting from the scale and reach of a global alliance.”
Far East Hospitality is headquartered in Singapore and operates a portfolio of hotel and serviced residence brands across the region.
Mark Rohner, Managing Director of Far East Hospitality, said: “Joining Global Hotel Alliance is an exciting milestone for our group as we continue to strengthen our presence across Asia Pacific. Our brands are rooted in Singapore-inspired hospitality, but each has its own distinctive character and approach to the guest experience.
“At a time when guest loyalty matters more than ever to both travellers and hoteliers, GHA DISCOVERY gives us the opportunity to retain that individuality while connecting our hotels and serviced residences with a truly global audience. We look forward to introducing our portfolio to more travellers, and creating new opportunities for guests to experience our brands across the region.”
The agreement continues GHA’s expansion across Asia Pacific, following a series of new brand additions during 2026.
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