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Daish’s Holidays has appointed Michael Davies as General Manager of the Somerset Hotel in Llandudno.

Davies brings ten years of hospitality experience to the role alongside strong links to the local area, where he serves as an ambassador for Conwy County and Snowdonia National Park.
As General Manager of the 86-bed Somerset Hotel, he will oversee 40 employees and take responsibility for the day-to-day operation of the property, including service standards and guest experience.
Prior to joining Daish’s Holidays, Davies worked for Zip World, where he oversaw eight forest lodges.
His move to the Somerset Hotel gives him responsibility for a single property and the opportunity to work more closely with its employees and guests.
Michael says: “I was attracted to Daish’s Holidays because of its focus on people and employee wellbeing. I also liked the opportunity to take full responsibility for one property, allowing me to spend more time with the team and our guests. I want to be visible and approachable, whether that’s working in communal areas or chatting with our visitors. A guest once told me that getting older can make you feel invisible, but when they holiday with Daish’s they don’t feel that way anymore. I really like that idea, making sure our customers feel seen and valued.”
George Brown, Managing Director at Daish’s Holidays, says: “We’re delighted to welcome Michael to Daish’s Holidays. He has already made a positive impression amongst employees and holidaymakers, and his hands-on approach and commitment to creating a welcoming environment are clear to see. Michael brings valuable hospitality and operational experience to the Somerset Hotel, as well as a genuine passion for making sure a great experience is had by all.”
The appointment forms part of Daish’s Holidays’ continued investment across its hotel portfolio, teams and guest experience.
Associated Articles
Daish’s Holidays Sees Summer Bookings Surge as Rising Overseas Travel Costs Drive Demand for UK Breaks
Provides direct context on the Somerset Hotel, which recorded a 20% year-on-year increase in summer bookings as Daish’s Holidays reported growing demand across its UK coastal portfolio.
Daish’s Holidays Announces Two Key Head Office Promotions
Adds further context on investment in Daish’s Holidays’ leadership team, with Maria Green promoted to Head of Sales and Marketing and Carla Manners becoming Reservations Manager.
Daish’s Holidays Invests £1 Million in Winter Refurbishment Programme to Elevate Guest Experience
Provides further background on investment across the group’s hotel estate, including bedroom and communal lounge upgrades at the Somerset Hotel in Llandudno.
Daish’s Holidays Invests £1 Million in Winter Refurbishment Programme to Elevate Guest Experience
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