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Daish’s Holidays, the independent family-owned coach holiday company, has reported a significant rise in bookings for the peak summer season, with August reservations up by 14 per cent compared to the same period in 2025.
The increase comes as holidaymakers begin to respond to rising overseas travel costs and ongoing uncertainty linked to conflict in the Middle East, which has pushed up fuel prices and airfares.
Strong growth has been recorded across several of Daish’s Holidays’ most popular seaside hotels. The Imperial Hotel in Eastbourne has seen bookings soar by 55 per cent year-on-year, while the Daish’s Hotel on the Isle of Wight is up 39 per cent. The Somerset Hotel in Llandudno has recorded a 20 per cent increase, and the Weymouth properties, the Russell Hotel and Hotel Prince Regent, have jointly seen bookings rise by 10 per cent compared to last year.
Paul Harper, commercial director at Daish’s Holidays, said: “We’re seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays. For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern.
“With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative, with transport, accommodation, meals and entertainment all included, removing both the financial uncertainty and the stress of planning.”
Daish’s Holidays operates a portfolio of 11 hotels in popular UK seaside destinations, which are a popular choice for guests seeking traditional British holidays in prime coastal locations. Holidaymakers have the choice between coach and self-drive options across England and Wales. Children enjoy free holidays or discounted prices depending on age.
