MYKA will open its first UK store at St Christopher’s Place in London in mid-July.
The international brand, born in Madrid, is redefining the Greek frozen yoghurt category through craftsmanship, premium ingredients and contemporary design.
The London opening marks another milestone in MYKA’s international expansion.
With 43 stores open and more than 270 franchise agreements across 26 countries, the brand has grown rapidly across the premium Greek frozen yoghurt market.
Following openings in cities including Madrid, Paris, New York, Miami and Mexico City, MYKA is continuing to expand, with Hong Kong and São Paulo also in the pipeline.
More than a frozen yoghurt concept, MYKA is inspired by the Mediterranean lifestyle, combining premium ingredients, thoughtful design and hospitality.
Each store features an in-house workshop where the brand’s signature Greek frozen yoghurt is freshly made every day using authentic artisanal Greek yoghurt and premium goat’s milk kefir.
At the heart of the concept is MYKA’s proprietary recipe, designed to preserve the natural qualities of traditional Greek yoghurt while creating a distinctive frozen dessert.
Rich in protein, naturally containing probiotics and known for its creamy texture, MYKA offers a lighter and more authentic alternative within the frozen dessert category.
Alongside its signature Original Greek Frozen Yoghurt, every MYKA store introduces two seasonal flavours that change each month.
The rotating menu is inspired by carefully selected ingredients and Mediterranean creativity.
Toppings range from handmade crumbles and fruit compotes to granolas and MYKA’s signature baklava.
Guests can customise their creations from the brand’s signature bases, creating an experience rooted in simplicity, authenticity and craftsmanship.
Choosing London was a strategic decision for MYKA.
As one of the world’s leading food capitals, the city represents an important destination for the brand’s next stage of international growth.
After an extensive search, MYKA selected St Christopher’s Place for its independent character, vibrant food scene and village-like atmosphere.
The brand said these qualities naturally reflect MYKA’s Mediterranean philosophy.
Founded by Natalia Morales and Javier Ezquerro, MYKA was created to bring authentic Greek yoghurt back to its roots through a contemporary, design-led concept.
The brand combines Natalia’s hospitality and pastry expertise with Javier’s international business experience.
Together, they have built a concept founded on authenticity, detail and modern Mediterranean hospitality.
The London opening marks the latest step in MYKA’s ambition to become the world’s leading Greek frozen yoghurt brand.
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