Country Range is helping ease the pressure on cod stocks by highlighting one of the up-and-coming stars of the sea with the launch of a duo of pollock solutions.
Available in packs of 24, the MSC-rated Country Range Breaded Pollock and Battered Pollock Fillets come frozen and can be cooked in the oven, deep fryer or air fryer.
Closely related to cod, MSC Pollock is proving quite the catch as it is one of the most sustainable species currently available and is a cheaper alternative. High in protein and ranked the 17th healthiest food in the world, pollock has a mild flavour and terrific texture, making it veritably versatile.
Rachel Porter, Country Range Group Own Brand Manager, commented:
“With cod stocks under increasing pressure, it’s about time chefs and the wider catering industry looked at alternatives and opened their eyes to the amazing qualities of pollock. Not only does it have a fantastic flavour and texture, it’s cheaper, more sustainable and healthier than other fish options. With caterers of all sizes under huge cost pressures, we believe now is the perfect time to switch to pollock and our new products are ready to make serious waves across catering.”
About the Country Range Group
With over 30 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 17 member businesses and 19 wholesaler – Birchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Country Valley Foods, Crowndale Foodservice, Dunns Food and Drinks, Europ Foods, First Choice Foodservice, Harlech Foodservice, Henderson Foodservice, King Brothers Foodservice, Kitwave (including Creed Foodservice, Total Foodservice and WestCountry), McClures, Savona Foodservice, Trevors Foodservice, Valley Foods, Waterdene Foodservice.
In addition to offering the leading brands from around the globe, the Group also offers a three-tiered own brand portfolio under Country Range, Signature by Country Range and Catering Essentials.
Widely recognised by caterers as trusted and reliable brands that deliver consistent quality and value for money without compromising on taste and flavour, the 700 plus products are all developed exclusively for professional caterers and cover grocery, chilled and frozen.
Alongside this, the Group recently launched its Clean Range Pro brand which features over 40 professional cleaning products which are colour co-ordinated, adhering to the British Institute of Cleaning Science’s colour coding system, and include QR codes on the product labels that link directly to safety data sheets for full product and usage information. Arming foodservice professionals with the ultimate tools to keep every area clean, protected and food-safe, the new range improves product visibility and consolidates the Group’s hygiene and cleaning offering.
The Group publishes its trade magazine Stir it up 9 times a year, which features the latest food, drink and industry news, Country Range brand promotions and in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.
The Country Range Group has also entered into a three-year charitable partnership with The Natasha Allergy Research Foundation. The unique partnership will see the buying group and its members work alongside the charity to raise compassion, understanding and crucially, vital funds, to help make food allergy history.
