Hyatt Hotels Corporation has announced plans to strengthen its presence in Italy with three new hotel openings, further expanding its footprint in one of Europe’s most important travel markets.
The developments will add 428 rooms and suites to Hyatt’s Italian portfolio and introduce two of the company’s globally recognised brands to the country for the first time.
Hyatt currently operates six hotels across five brands in Italy, with properties located in Milan, Venice, Rome, Florence and Sardinia. Since 2019, the company has quadrupled the number of rooms within its Italian portfolio and continues to pursue growth opportunities across the region.
The three planned hotels will strengthen Hyatt’s presence across the upper-upscale, lifestyle and luxury segments, while demonstrating the growing importance of conversion opportunities in key European destinations.
The first project, Hyatt Regency Rome Central, is expected to open near Rome’s Termini Station and will mark the debut of the Hyatt Regency brand in Italy. Designed to support both business and leisure travel, the hotel will cater to meetings, events and conference demand within the Italian capital.
Hyatt’s lifestyle-focused Thompson Hotels brand is also set to enter the Italian market with the opening of Thompson Rome. Located within a repurposed heritage building close to some of the city’s most iconic landmarks, the hotel will combine contemporary design, dining and local culture, reflecting the brand’s distinctive approach to hospitality.
Further south, Park Hyatt Taormina is planned for Sicily and will become only the second Park Hyatt property in Italy. Positioned within one of the country’s most sought-after leisure destinations, the hotel will extend the luxury brand’s presence beyond Milan and strengthen Hyatt’s appeal within the high-end travel market.
The announcement forms part of Hyatt’s wider European growth strategy. The company currently operates 170 hotels across Europe under 19 brands and has more than 40 additional properties planned across the region.
Nuno Galvao Pinto, Vice President Development, EAME, Hyatt, said: “Italy is an important growth market for Hyatt because it combines strong travel demand with a large base of independent hotels.
“For owners considering a brand affiliation or conversion, Hyatt offers global distribution, booking channels and access to more than 66 million World of Hyatt members – creating powerful network effects as our presence in Italy continues to grow.”
He added: “With the anticipated openings of Hyatt Regency Rome Central and Thompson Rome, and the planned opening of Park Hyatt Taormina in 2028, we expect to offer travellers more Hyatt-branded options in Rome and Sicily.”
The expansion highlights Hyatt’s confidence in the long-term strength of the Italian hospitality market and reinforces the country’s importance within the group’s European growth ambitions.
Associated News
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