EJ Hales are exclusively instructed by Bridgend County Council to market a site within their ownership which has been allocated specifically for hotel and or leisure development.
It forms part of a far substantial wider ownership, the regeneration of which is a key element in the future progression of Porthcawl. This will be achieved through a combination of the quality design of buildings and surrounding environment.
The development will progress through a number of phases. The first phase is complete and comprises the development of the Aldi Foodstore on the gateway to the development.
Further phases will include residential and tourism uses. The Council’s intention is that their development will act as a catalyst for further phases of development and investment into the wider Porthcawl area.
The purpose of this advertisement is to provide base information on the opportunity, to facilitate its initial consideration by hotel developers, hotel operators and leisure users.
LOCATION & SITUATION
Porthcawl is a coastal resort and commuter town 25 miles west of Cardiff. It is conveniently located approximately 3.5 miles south of the M4 motorway being a drive of only circa 6 minutes.
The town has a resident population of 16,000 but benefits from over 1 million people living within a 45-minute drive.
Porthcawl’s sandy blue flag beaches, attractive coastline and burgeoning watersports industry makes it a very popular destination for both holidaymakers and day trippers.
The town is also home to the world famous Royal Porthcawl Golf Club, but also has two other 18 holes Golf Courses including Pyle and Kenfig Golf Club and Grove Golf Club.
The result of this activity is that the residential population of Porthcawl is boosted by over 900,000 visitors a year. The Councils overall estimated expenditure by visitors to Porthcawl is £80.2 million; £60 million is estimated to be from holidaymakers and £20 million from day visitors.
The allocated hotel site is at the southern end of the Salt Lake ownership with views over the nearby beach. It is close to completed and current regeneration projects including: –
The Jennings – which was comprehensively redeveloped and now houses live/work apartments, offices and coffee shops / restaurants.
Cosy Corner – where the Council recently completed the development of new build commercial and community units now let to a variety of complementary retail and leisure users.
Porthcawl Marina – The site also overlooks the 70 berth Marina, which is another feature of the Porthcawl coastline.
The Grand Pavilion – this is subject to proposals for a £20 million comprehensive redevelopment which will provide a regional cultural draw and securing its long-term future.
PLANNING
The Site, located at the lower portion of Salt Lake, has been identified within the Existing Local Development Plan and Replacement Local Development Plan as a Leisure opportunity part of a wider mixed-use led regeneration site. The site at Salt Lake South is earmarked within the Porthcawl Placemaking Strategy as providing an opportunity to deliver a high-quality hotel.
The Porthcawl Placemaking Strategy provides a framework to guide high-quality mixed-use development across the Porthcawl Waterfront Regeneration Area (PWRA). The Placemaking Strategy was formulated to ensure that the future development of the PWRA is aligned with the Council’s aspirations to deliver development of the highest quality and responds to the wide-ranging needs of both the current community and future generations.
The placemaking strategy can be seen and/or downloaded here.
In addition to the placemaking strategy the Council has prepared an Open Space Concept design for the PWRA with this highlighting the significant areas of new and enhanced open spaces planned adjacent to the Salt Lake south site and across the wider PWRA. The Open Space Concept Design set out the Council’s ambitions for how public open space could be used in the Porthcawl Waterfront Area, and what new community facilities it will seek to develop over the next few years as part of the town’s ongoing regeneration.
The concept designs reflect the aims and objectives of the council’s Placemaking Strategy for Porthcawl as well capturing a shared vision which has been informed by extensive public consultation.
A link to the Open Space Concept Design can be seen and/or downloaded here.
Interested parties should note that a detailed development brief, which will set out a suite of planning requirements for the site, will be prepared by the Council in due course and as part of the bidding process there will be a requirement to comply with this development brief.
At this stage bidders are advised to review the relevant supporting planning documents referenced above with any specific queries to be directed towards the Strategic Regeneration Team: porthcawlplacemaking@bridgend.gov.uk
THE SITE
The allocated site comprises 2.1 acres / 0.8 hectares.
To assist with parties’ initial consideration further technical information on the site is available upon request, including:
- A Preliminary Geo-Environmental and Geotechnical Assessment
- A Topographical Survey – 2D
- A Topographical Survey – 3D
- The Porthcawl Placemaking Report
- Open Space Concept Design Report
METHOD OF DISPOSAL
The Council’s intention is to dispose of the site by way of a long leasehold interest, the details of which will be subject to specific negotiations.
Given the Council’s wider ownership in the area, consideration will also be given a wider mixed use scheme including residential provided the hotel content was delivered as a priority first phase.
CONTACT
For a further discussion on the detail of the development of the site and / or for additional technical information, please contact the sole agents EJ Hales:
Phillip Morris
Mobile – 07779 666210
Email – pvm@ejhales.co.uk
