In honour of Earth Day, Preferred Hotel Group, Preferred Hotels & Resorts & the newly launched Beyond Green is pleased to announce the launch of I Prefer Points for Good.
A new way for travellers to give back to the planet in a meaningful way by donating points they have earned through membership in the brand’s I Prefer Hotel Rewards programme.
After an eye-opening year of reflection during which people have become hyper-mindful of the world around them, Preferred has prioritised addressing this growing desire to make thoughtful decisions that positively impact the environment.
Its new I Prefer Points for Good initiative allows I Prefer members to donate their points at cash value to the Ocean Heroes Network, a global non-profit organisation that supports the potential of emerging youth leaders by equipping them with the tools to transform their passion for ocean health into tide-turning careers.
Beginning April 22 (Earth Day) through April 30, 2021, members can log on to their personal profiles via IPrefer.com to redeem and donate points in increments of $5, $10, and $20, with all proceeds going directly to the admirable Ocean Heroes Network.
As the world reopens, Earth Day serves as a gentle reminder that taking care of the planet should be a priority for all – and always moving ahead – and Preferred is honoured to support the global movement through I Prefer Points for Good.
News from the hospitality and catering industry is also being featured extensively in our Facebook and twitter social media accounts with the opportunity to engage with others in hospitality and share your views.
Hospitality & Catering News: Preferred Hotels introduce ‘Points for Good’ for Earth Day. – 19 April 2021 – Preferred Hotels introduce ‘Points for Good’ for Earth Day.
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