To support the reopening of hospitality businesses in West London’s Chelsea and Knightsbridge, large areas are transforming into a winter al fresco dining experience to support local restaurants and encourage footfall in the run-up to Christmas.
This transformation of hospitality welcoming people to the area is being led by Cadogan, managers of 93 acres of Chelsea and Knightsbridge property.
The ‘winterisation’ of Pavillion Road and Duke of York Square will re-introduce over 500 outdoor seats and tables with coverings and heaters to protect diners from the elements. This follows the success of the al fresco dining initiative in the summer, which helped local restaurants serve between 75-85 percent of pre-Covid-19 covers.
Festive lights and decorations adorn the open spaces to create a special Christmas atmosphere and experience for diners. New installations include a 36-foot Norway spruce, a glittering festive forest and five-foot wreaths, which are dotted around Duke of York Square while glistening giant crowns bejewel the King’s Road.
Each weekend throughout December, the area will be activated with atmospheric roaming entertainment across the neighbourhood, with complimentary horse and carriage rides and a festive market on Duke of York Square.
In addition, Cadogan has been helping boost local trade throughout the second lockdown with a complimentary delivery service as part of its £20m Business Community Fund. The zero-emission e-cargo bike enables residents to confidently shop from the comfort of their homes from retailers across the neighbourhood and have their purchases delivered free of charge.
The service will continue to run post-lockdown until Christmas Eve for those who would still rather, or need to, shop from home. With orders insured to a value of £10,000, every Christmas essential, from ham and turkey from the local butcher, to toys from Trotters or even a silk tie from Hermes can be swiftly delivered in time for the holidays.
From an early stage in the pandemic, Cadogan put all hospitality businesses on turnover-based rents and with business rates removed, restaurants were encouraged to stay open in trade.
Further details on the Christmas entertainment in Chelsea throughout December please visit www.chelseachristmas.co.uk
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Hospitality & Catering News: 93 acres of Chelsea and Knightsbridge transformed to welcome Christmas hospitality footfall – 4 December 2020 – 93 acres of Chelsea and Knightsbridge transformed to welcome Christmas hospitality footfall.
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