Taking advantage of opportunities when they present themselves requires seeing the opportunity and doing something with it.
For many, social media is a quirky thing that some people and businesses do, others generate substantial revenue through it.
Where social media is in its product lifecycle, and if there are still early adopter opportunities available in social media is top of the agenda at this year’s H&C Social, where like minded social media practitioners sit down to discuss and debate social media.
Lessons from people at the top of their game provide insights from experience, in asking the question – if there are still early adopter opportunities in social media – Gary Vaynerchuk is better placed than most to start the debate.
Gary Vaynerchuk is a Belarusian American entrepreneur who transformed his family’s traditional New York wine shop into a $60 million online business.
As an early adopter of online marketing in the early 2,000’s he successfully applied Google AdWords and email marketing, when both were almost unheard of marketing tools, to building his family’s wine business. The return on investment from Google AdWords and email marketing led to very early adoption of social media and further success of the family wine business. He then became an early investor in Facebook as well and many other social media businesses. He is best known today as the founder and CEO of VaynerMedia a global media agency with a client roster that reads like a who’s who of world leading brands.
If you would like to hear Gary Vaynerchuk’s views on early adopters and social media’s product lifecycle you can watch one of his 2018 keynotes below.
He is definitely an acquired taste, a straight talking New Yorker that doesn’t moderate his language or opinions, he is extremely forthright. He is quite the peacock too by his own admission, but, if you want to get an insight of how companies like his family wine business and many others grew their businesses online, it could be the best piece of time you’ve invested in a long while.