A new cocktail bar and live music venue, The Parrot was launched last Friday within the Waldorf Hilton, London. The Parrott was opened in collaboration with actor, DJ and producer Idris Elba and identical twin brothers Lee and Nicky Caulfield.
Visitors to the 60 seater bar can expect a whole host of A-List surprises, from a hidden cocktail menu to regular, unannounced secret shows and an exclusive guest list. The venue also boasts access to the London bar scene’s first chauffeur-driven, branded car.
The space is a creative collaboration between the iconic hotel and the co-founders, who were inspired by the history of the building and, particularly, the exoticism of its historic Palm Court. Built in 1908, The Waldorf has been at the heart of London’s bustling Theatreland for over a century, and the Yamaha London Stage will once again bring the sounds of the West End to The Waldorf.
The professional house band will perform with talent direct from some of London’s best-loved stage shows, bringing a unique energy to the venue every evening. The Parrot will also utilise the co-founders’ numerous connections to play host to an array of completely unannounced secret shows, from the stars of stage and screen to the next big thing, and regular DJ sets from Idris himself.
The Waldorf Hilton General Manager, Guy Hilton says: “The Parrot was a natural move for us, building on the history of The Waldorf as an entertainment hub nestled between five major West-End theatres. In 1908, the hotel was the vision of theatrical impresario, Edward Sanders and has since seen the entertainment offering grow through the ages, from teaching London to Tango in the 1920s to introducing a house orchestra and hosting glittering champagne receptions. Opening its doors to legends such as Sir Laurence Olivier and Dame Julie Andrews, we wanted to grow the star quality even more through the launch of The Parrot.
“Working closely with entertainment experts Lee and Nicky Caulfield, we have embarked on a partnership to draw on the exotic inspiration of the tropically-designed Palm Court which is where we have traditionally hosted entertainment-filled events. The range of music, theatre and comedy acts The Parrot will promise is an exciting move for us which naturally pays homage to the glittering heritage of the hotel.”
In an exclusive partnership with Aston Martin, The Parrot will also be the first bar in London to offer its own chauffeur-driven car. The car will be branded with The Parrot logo, allowing VIP guests to arrive and leave in unrivalled luxury and will be fully stocked with The Parrot menus for pre-ordering food and drinks to be ready on arrival.