AB InBev, the world’s leading brewer, has today announced the appointment of Paula Lindenberg as North Europe President. Currently Vice President of Marketing for Ambev, Brazil, Paula will take on the role of heading up the UK & Ireland business in January 2019.
After 17 years in the company, Paula has held a number of roles in South America and the United States and has been responsible for Ambev’s key Latin American brands, including Skol, Brahma and Antarctica. She lives in Sao Paolo, Brazil, with her husband and two daughters and will relocate to the United Kingdom later this year.
Paula succeeds Jason Warner, who has held the role of North Europe President since January 2016. Announced as part of a number of organisational changes the brewer unveiled in its second quarter and half year results earlier this month, Jason will become Zone President for Europe at the beginning of next year.
Paula Lindenberg said: “I’m so excited to be joining the UK business, especially as Britain is renowned for having one of the world’s best pub and beer cultures. The variety of beers here is incredible, and our own portfolio has never been stronger or more diverse; it is also unique in that it features all three of our global brands – Stella Artois, Budweiser and Corona. I can’t wait to work alongside the team in growing the beer category even further.”
Jason Warner, Outgoing President of AB InBev North Europe added. “As someone who has worked with Paula previously, I can’t think of a better person to lead the UK onto the next level. Paula has contributed hugely to our Latin American business, leading its growth strategy, expanding its premium beers and reconnecting the business with its brewing heritage. I have no doubt that she will bring her own brand of creative vision and energy to these shores.”