Following significant growth over the past year, Best Western Great Britain has announced the launch of Business Advantage, a new corporate rewards scheme and rate designed to support SMEs. The scheme, which launched in early June and is already securing bookings, will be available at all of Best Western Great Britain’s 250+ properties across the country.
Business Advantage has seen success in North America already, having consistently delivered 20 – 30% growth over the past three years, so it is expected to drive strong results for Best Western GB in 2018 and beyond.
Using the scheme, business travellers will get an 8% discount on stays using the B&B Business Advantage rate, while the business owner will be able to claim an additional 10% of the stayer’s reward points. The points can then be redeemed for Best Western gift cards, Amazon vouchers and other incentives.
What’s more, qualified businesses that book via Business Advantage will benefit from the business owner receiving an automatic upgrade to Diamond Rewards Status. This rewards status provides benefits such as free room upgrades and 30% bonus reward points per stay, which can be converted to money off vouchers for future hotel stays, or other high street brands. The stayer will also be upgraded to Gold Rewards Status, benefitting from room upgrades and 10% bonus points per stay.
Nikki Farr, Head of Sales at Best Western Great Britain said: “Best Western is all about championing great British businesses and supporting SMEs in what can sometimes be a challenging business climate. We know that for business owners and their employees, business travel is a huge part of the job, so we wanted to introduce a scheme that recognises that and rewards those who choose to stay with us.
“The introduction of this new rate is an extension of our commitment to helping business owners, and will introduce a range of exciting and useful benefits for them and their company.”