Chef and Entrepreneur, Gary Usher, launches an audacious campaign to raise £50k in 24 hours – 1,444 minutes, 86,400 seconds – through Crowdfunding. The campaign will raise funds for a fifth restaurant, Pinion in Prescot, Merseyside.
A year since his last record-breaking crowdfunding campaign, and not one to shy away from a challenge, at 7pm on 29th May, Gary Usher and his team will be launching a £50k Kickstarter campaign to secure funds to open a fifth restaurant in Merseyside’s Prescot.
Gary comments: “Prescot has an incredible sense of community with some amazing people who are so proud of where they come from. It’s been through some hard times but with plans to regenerate the area, myself and the team are hoping to bring a really great little bistro to Prescot and be part of something bigger than just a business. Why 24 hours? It seems crazy, but because the building is completely empty, we really need to get going so it’s open for the summer.
“We’ve also totally changed how we’re approaching this Kickstarter campaign. I think there should be complete transparency in crowdfunding, which is why we’ll be offering monetary pledges this time around, instead of meal vouchers. It means that your 50 quid pledge, will be exactly 50 quid in the restaurant. We’re also making sure everyone gets their vouchers in less than a week, just like any normal voucher purchase.”
Like the other restaurants in the Elite Bistro’s group, Pinion will serve freshly baked bread and humble, bistro dishes, such as a beef braise with truffle and parmesan chips and a classic tart for dessert.
In May 2017, Gary broke crowdfunding records by raising over £200k for his fourth restaurant, Wreckfish, in Liverpool. This is the most money ever raised for a restaurant crowdfunding campaign in the UK, supported by 1,522 backers.