Broccoli Bill, the new mascot for Cordia (Services) LLP had his first official outing at Clyde Primary School, where he was designed by 11-year-old Ruairidh McKenzie. The primary seven pupil won a competition to see his striking design turned into a life-sized mascot, as well as being used across Fuel Zone marketing materials.
The competition proved very popular, and after considering over a thousand entries, Ruairidh’s design of a stalky broccoli dressed in traditional Scottish attire was chosen by the judging panel to be the face of Fuel Zones across Glasgow.
Alongside Ruairidh and Bill, Councillors Chris Cunningham and Ken Andrews attended the event having judged the competition to design the mascot. David Kelley, Area Operations Manager for Cordia was also in attendance on the mascot’s inaugural outing.
Julia McCreadie, Cordia’s Head of Encore and Facilities Management, said:
“Ruairidh has shown off his creative skills by producing a design which embodies both healthy eating and Scottish heritage.
Bill will be making a number of visits to Fuel Zones across Glasgow, so be sure to keep an eye out for our big friendly green giant.”
Councillor Chris Cunningham, City Convener for Education, Skills and Early Years said:
“This has been a really fun competition for the primary pupils – but an important learning opportunity too.
We all know the benefits and link with healthy eating and increased concentration so a competition that illustrates this to our children is a brilliant idea.
Let’s hope Broccoli Bill becomes a well-known face across the city – I think schools will love him.”
Fuel Zones, which were introduced across the city in 1999, are the name of the dining rooms in all primary schools where pupils can enjoy a tasty and healthy school lunch. They seek to replicate the High Street offering while creating an attractive service point for children.
Cordia has provided catering services in Glasgow City Council’s 138 primary, 30 secondary and 24 Additional Support and Learning (ASLs) schools since its establishment in 2009.
The team at Hospitality & Catering News would like to congratulate Ruairidh on his excellent design work.