Specialist beer and wine importer Morgenrot has given operators a real mouthful with its latest launch from New Zealand’s Hawkes Bay – Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhen Sauvignon Blanc.
It references a Maori hill in the region, which has gained a measure of fame for being the longest place name of consecutive characters, which also makes it the longest, single wine name in the world.
Shortened to Taumata to make it a little easier to pronounce, the new white wine from New Zealand’s north island is a rounder, more floral Sauvignon Blanc.
Available immediately in cases of 6 with a list price of £6.50 per bottle, the wine is also suitable for vegetarians.
Taumata Sauvignon Blanc (12.5% abv) – Expressive grassy/asparagus nose backed with tropical fruits and citrus with hints of pineapple in a fruity palate. Crisp acidity, plenty of gooseberry character with herbal notes on the finish. A good balance between the varietals’ herbaceous notes and tropical fruit and citrus character.
Morgenrot’s Commercial Director John Critchley said:
At 85 characters the wine may have the longest name in the world but as difficult as it may be to say it’s definitely not difficult to drink. It perfectly showcases how NZ Sauvignon Blanc wines are evolving with a wonderful balance, hits of tropical fruits and that classic herbal finish. I’m confident it will tick all the right boxes with operators and consumers and certainly create conversation, even if they can’t pronounce it.”
Established in 1970, Manchester-based Morgenrot supply a sublime selection of wines, beers, ciders and sherries in Manchester, the northwest and nationally including Krombacher, Palax, Mala Gissona, Pang Pang Sleemans, Quilmes, Tucumen, Tribaut, Loxarel and Vallemajor to name a few.