The worldwide re-launch of the Rational website has now reached its conclusion. Many of the services and information offered have been expanded and everything can now be found faster and more easily thanks to the intuitive navigation. Hence, an online visit to the website is even more enjoyable, regardless of whether via smartphone, tablet or PC. Useful tips, solutions and inspirations about the Rational range are available all over the world at any time – just at the click of a button.
With the new website, Rational presents itself internationally with an innovative, modern and clear design. Whether smartphone, tablet or PC – the online visitor is impressed with an optimal presentation and intuitive navigation, regardless of the device used.
Customers can find information easily with just a few clicks, or even target group specific topics regarding food preparation for hotels, restaurants, casual dining, corporate and commercial catering can be researched in-depth. Additionally, visitors have fast and easy access to the most important local and national contacts, and specific information on the Rational organisation in the respective countries. Hence, the right service partner or dealer can be quickly found. If desired, the call-back service can be requested directly via the website. Furthermore, the download area has been extended and now offers manuals, cookbooks and operating instructions which can all be downloaded for free.
For customers who just want to find out about the benefits of the combi-steamer technology or obtain information regarding the most suitable appliance, an efficiency calculator is available, showing examples from the various target groups. Additionally, the specially set up product configurator shows which Rational appliance including options and accessories is most suitable to fulfil the specific requirements.
“With the new website, we have managed to create an exciting platform for customers and interested parties so that we can share the enthusiasm for our Rational world with as many people as possible all over the world. The online content is extremely diverse and offers everyone, from interested parties through to long-standing Rational customers, quickly and easily available information”, explains Simon Lohse, Managing Director of Rational UK.
Rational has also redesigned the “Jobs and Careers” area. Here, all applicants, whether for an apprenticeship or a management position, can find comprehensive, detailed information about the application process. Customers who want to receive the latest news from Rational can register for the Club Rational newsletter in their respective language. Of course, Club Rational will continue to provide new recipes from all over the world and tips and tricks from the Rational master chefs from the professional kitchen on a daily basis.
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