Abokado, London’s health focused destination for fresh, feel-great food is projected to turn over £17 million in the next 12 months continuing the brand’s successful expansion.
Since opening its first store in Covent Garden in 2004, the family-run business has become a market leader in the capital’s ‘grab and go’ sector, with 28 sites now operating in the capital and a current turnover of £14 million.
The 30th site is projected to launch by the start of next year with a further six sites added to its portfolio by the end of 2017. The company’s long term goal is to operate more than 100 stores in London as well as national and international expansion.
Abokado has found success by offering a thriving cosmopolitan London an alternative to the mainstream on-the-go chains, providing a unique menu that offers both a variety of internationally-influenced and global cuisines and has a real focus on health.
The business has benefited by tapping into key consumer food trends, meeting growing demand for dishes that support an individual’s wellbeing. New research shows that 47 per cent of millennials have changed their eating habits over the last year towards a healthier diet, along with 36 per cent of 35 to 55 year olds . Abokado has also captured demand from London’s cosmopolitan audience by supplying international cuisine in a ‘grab and go’ format.
Abokado has stores all over the city, from Covent Garden to Kings Cross and most recent openings in Islington and Blackfriars, the brand’s first expansion south of the river, which has space for 40 covers. A site near Tottenham Court Road will soon join this year’s portfolio of new stores.
Appealing to open-minded London foodies, Abokado helps city dwellers escape ‘al desko’ boredom with a food-forward menu of inspiring breakfast and lunch dishes from around the globe. Offering everything from Noodle Soups, Yakisoba, Salt Beef Bagels and Green Thai Chicken Wraps to Abokado’s signature Shwraps™, a sushi roll-wrap hybrid, the menu was inspired by the founders’ world travel and exploration.
Forgoing same-old bland sandwiches in favour of an always-exciting range of fresh flavoursome and nutritious options whilst on-the-go was the foundation on which Abokado was born. After a fast-paced career in the City as a Corporate Broker, followed by a food led round-the-world tour with partner Lindsay, Mark Lilley spotted a gap in the market for healthy, good value take away food and decided to bring their concept to London. The ‘family’ values are continued across the brand, with a real care for ingredient sourcing, ethical and sustainable practices, exciting recipes and a fun and friendly team ethos.
Founder, Mark Lilley, said “We’re proud to have opened 28 Abokado sites around the city since launching in 2004, employing over 250 members of staff. With our current turnover of £14million, we are projecting £17million for next year. The opening of our 30th site by the start of next year will be a very important milestone for the business. We have worked hard to meet growing consumer demands for healthier and diverse dishes in a convenient on-the-go format, which has been integral to driving the brand’s growth and consumer loyalty”.
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