Sloane Stanley Estate has today announced that Orée, a premium French artisan patisserie and boulangerie, is to launch its first UK flagship café. Due to open in March 2016, the 2,949 sq ft space is spread over two floors and marks the beginning of an expansion programme in London.
Founded by Laurent d’Orey, Orée stands out for its artisan recipes and the high quality interior design of its bakeries. The new space on the 275 – 277 Fulham Road offers a unique modern concept but with a traditional French bakery feel, including a large open decorative storefront to display fresh produce. The new bakery café will include a 38-cover internal seating area. All bread will be freshly baked on-site, with a working bakery being part of the ground floor design that customers can see in action. Substantial works are now under way to connect the two shops and fit-out designed by specialist interior designer and architect company, agency, Shed.
Hannah Grievson, Commercial Property Manager at Sloane Stanley, added: “Orée is a new and exciting premium bakery concept that we are delighted to welcome to the Fulham Road, home to a number of speciality coffee shops. It is great Orée will be alongside other brands in the surrounding area, adding to the appeal for our international visitors and resident shoppers.”
Serious expansion plans
Laurent d’Orey, the founder of Orée Boulangeries added: “Of the many options available to us, Chelsea was the most exciting and we are thrilled to be moving into a prestigious and established location on Fulham Road. We selected Fulham Road for our first UK store as it attracts a vibrant community and strong retail footfall. It was the obvious choice for our brand to further develop our premium French artisan bakery concept. We can’t wait to see the site open, as well as to secure more sites for the serious expansion plans that Orée has for London.”