Sales of lighter blonde, golden, and pale ales are increasing against more traditional darker beers, according to research by Nicholson’s Pubs. The pub group, with over 80 locations across the UK, has seen a huge rise in popularity of the paler colour ales with sales increasing 27% over the five years, reflecting changing tastes.
Nicholson’s top selling beers in volume terms are still traditional Amber Ales (traditional bitter), but with the introduction of new hops from areas such as the USA, Australia and New Zealand, customers are opting for more lighter ales than ever.
Brits more adventurous
The research, which questioned Nicholson’s customers, showed that Brits are becoming more adventurous with their choices and are open to try new options, when on offer.
Nicholson’s pubs have an average of 8 cask beers on hand-pull , including a seasonal programme showcasing some of the less well known beers and breweries in the UK such as By The Horns from London and Knops from Scotland.
Richard Yarnell, Nicholson’s Beer Sommelier says, ‘Lighter colour ales such as blonde, golden and Pale Ales have really grown in popularity over the last few years as we’ve seen a boom in the number of breweries in the UK and an increase in variety of styles and flavours in the market, which challenge more traditional beers & beer styles.
These styles, while lighter in colour, often offer a huge variety of aromas and flavours due to the different hops used. They also offer an exciting entry into ale for guests used to drinking lager, as they offer great refreshment and drinkability for all, appealing equally to both men and women.’
To find out more about Nicholson’s click here
Follow us on Twitter @Nicholsonspubs
Find us on Facebook here