Jockey Club Catering is introducing a new app for premium seats at The Crabbie’s Grand National 2015, taking place at Aintree Racecourse on 9-11 April. The ‘Grand National Fast Track’ app will allow guests to have pre-ordered drinks delivered directly to their seats, making Aintree Racecourse the first in the country to offer this facility.
Developed by BPL Digital, the app’s ‘click and deliver’ service will provide racegoers in the premium Lord Sefton and Earl of Derby stands an enhanced and added-value service. Orders can be placed via the ‘Grand National Fast Track’ app or through The Crabbie’s Grand National website. Drinks will then be delivered to the users’ seats in allocated time slots between races to ensure guests receive their items ahead of the racing action.
Guests in the premium stands are able to begin pre-ordering items now by registering online or downloading the free app from the Apple App Store and Google Play Store.
70% increase in speed of service
The digital ordering system will also allow all 150,000 racegoers across the three-day festival to order and prepay for a selection of Crabbie’s drinks, as well as Champagne, beer and wine on their phones. Items can then be collected at one of the four ‘click and collect’ bars located around the site. The ‘Grand National Fast Track’ app is expected to increase the speed of service by up to 70% as a result of cashless transactions.
Stephen Reed, Jockey Club Catering General Manager Northwest Region, says: “The Crabbie’s Grand National is one of the crown jewels of the racing calendar and is an event we live and breathe all year round here at Aintree Racecourse, so we are delighted to introduce our new app. This exciting venture offers another level of service, ensuring an outstanding experience for all our guests as they join us to watch one of the greatest shows on earth.”
Jockey Club Catering
Jockey Club Catering (JCC) is a joint venture between Jockey Club Racecourses and Compass Group UK & Ireland providing food and beverages across The Jockey Club’s 15 racecourses. Operating at many of racing’s events, including The Crabbie’s Grand National at Aintree, The Cheltenham Festival and Investec Derby Festival, JCC offers the full range of customer focused food and beverages and prides itself on using its local, national and international suppliers to deliver the finest hospitality throughout racing as well as conferences, weddings, meetings, exhibitions, which all require tailored catering solutions provided by JCC.
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