Leading food research and consulting firm Technomic has turned to the U.K. market to identify the transformative food and restaurant trends for the coming year:
Trend 1. Alternative Diet Focus
The forthcoming allergen labelling requirements will fuel significant changes at restaurants by compelling operators to be more transparent about the ingredients they use and leading to an increase in gluten-free, peanut-free and dairy-free options on menus over the next year, as well as more attention to vegan/vegetarian and faith-based diets.
Trend 2. Regional British Cuisine
Pride in regional cuisines is influencing restaurants across Great Britain with operators rediscovering the rustic and classic dishes of their area.
Trend 3. The Bold Life
Consumers are seeking flavourful options on menus, from smoky and spicy flavours as well as increased use of ethnic condiments, sauces and peppers that pack a punch.
Trend 4. The Customer Knows Best
Decline in satisfaction at restaurants will have operators working to make consumers feel more appreciated than ever before, using social and other media to get feedback.
Trend 5. Expect the Unexpected
Demand for innovation is resulting in unexpected changes with restaurants experimenting with major brand shakeups to widen their appeal. Expect the use of new technology, food ‘mash-ups’ as well as beer cocktails and mocktails for kids.
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