Thai restaurant group, Busaba Eathai, has collaborated with the team behind the innovative smartphone app MyCheck UK, to create the Busaba loyalty app, launching in its Covent Garden and Store Street branches in May.
Busaba ‘Path to Enlightenment’
The new app will offer guests an incentivised programme called the Busaba ‘Path to Enlightenment’ which allows them to receive complimentary gifts. For every third step of the ‘Path to Enlightenment’ that a customer takes, they will receive a gift item from the ‘Busaba Enlighten Me’ range which include: CookThai aprons; tote bags; CookThai classes; invitations to elite menu tasting sessions with Executive Chef Jude Sangsida, and £250 to spend on your own private event in one of their four private dining rooms. Customers can pay their bill at Busaba with their app, and will automatically be entered into the programme.
Visit and spend £10+
Leila Botham, Business Development Manager of Busaba Eathai, explains:
“When we came together as a team and created our rewards program, we had one key objective in mind – to find our loyal customers and to embrace them as part of our Busaba family. Our loyal customers are integral to our success as a company and this is our way of showing our appreciation. No strings attached! The rewards program has no hidden loopholes and isn’t points based. Customers just need to visit one of our restaurants and spend over £10 to be eligible. It’s all open and transparent – customers check into the restaurant and they will be notified about the rewards available for redemption. All they need to do is check in and pay via the app. All the rest is taken care of.”
MyCheck app for quick payment + split between friends
Gil Hazan, VP of Global Growth at MyCheck, comments:
“Busaba customers have been able to pay their bills quickly and split them with friends via our MyCheck app for over 12 months. The launch of Busaba’s app, powered by our MyCheck technology looks great, is user-friendly and integrates a generous and innovative loyalty scheme. We are confident it will be well received and look forward to seeing customers adopt this new style of service.”