Six new giraffe café’s will open within Tesco Extra stores this summer. The café concept is designed for smaller sites with greater daytime footfall with an informal, reduced menu of classics and favourite dishes, as well as blackboard specials and breakfast dishes served all day.
New sites opening include Sutton Cheam, Cirencester, Newcastle Upon Tyne, Poole in Dorset, West Durrington in West Sussex, and a second Scottish opening in Glasgow.
All day café model for smaller locations
Russel Joffe, co-founder of giraffe concepts said: “We’ve listened to our customers and agreed on an all day café model that is best suited for smaller locations. We’ve created a shorter menu to showcase the more popular dishes and made breakfast available throughout the day. It’s a casual experience when visiting Tesco, so we created a café menu to reflect that.”
About giraffe
giraffe operates 53 restaurants in the UK, four of which are located within airports, and one restaurant in the UAE. giraffe is owned by Tesco and continues to be run by the original founders.