The Cadbury Café at Cadbury World, Bournville has re-opened its doors with a new look, feel and menu designed and mobilised in just 21 days by newly appointed multi award winning caterer, Amadeus.
The challenge was to create an extension of Cadbury World not a separate entity as the cafe was previously. This was achieved, and the café is now seen as the fifth element of the overall Cadbury World experience.
In just 21 days from signing the contract to opening the café, the look and feel, customer flow and menu were completely overhauled. Amadeus was also tasked with improving customer service to bring it more in line with the overall visitor experience and to reflect the fabulous new café and menu: to do this, Amadeus successfully retrained the existing catering team to ensure they offer high standards of service and live the Amadeus values.
Transformed into ‘the factory in the garden’
In the 21 day period during which Cadbury World closes every January, the café interior was transformed into ‘the factory in the garden’ – a concept first introduced by the Cadbury family and re-invigorated by Amadeus – which sees clouds, life size cows and milk bottle lights incorporated into its design.
The café is a multi-use space for families, children’s parties and corporate hospitality so needs to appeal to a range of audiences and be compatible with a number of uses. Amadeus designed the café and its menu around the insight that there is a ‘child in all of us’ and followed the famous Cadbury proposition of ‘creating moments of pleasure’.
The opportunity to be innovative and imaginative in the delivery of the food service was part of the appeal for Amadeus. Emma Thorn, Marketing Communications Manager says: “The history of Cadbury is rich so we wanted to ensure that the café reflected this by using it as inspiration for our own innovations.”
“We recognised that the quality of the cocoa beans and milk contributed to the success of Cadbury, so we reflected this in the design of the interior and in our menu. We have added big purple cows to the café which reflect the brand and highlight the fresh milk that is used; this is reinforced by the inclusion of milk bottle lights. We have also suspended clouds from the ceiling to create an outdoor space to emphasise the ‘factory in the garden’ theme.”
“Fame maker” products
The Amadeus catering team worked hard to source the right suppliers and ensure that the food and beverage offering underpinned the concept that runs through the café. For the menu Amadeus has taken some of the core Amadeus products that customers love and has tailored them to Cadbury World by subtly introducing chocolate into the ingredients to create several “fame maker” products. One such dish is chocolate chilli – Amadeus’ British Beef Chilli Con Carne was already a popular choice, so Amadeus has simply added grated Cadbury chocolate to it to tie it into the overall theme without compromising on taste or quality.
Other dishes to be given a chocolaty twist include the baby back ribs which now have a Cadbury cocoa crust, and salads that can be served with a delicious balsamic and Cadbury chocolate dressing. Fruit milk topped with a chocolate donut and served from a pop up milk bar in traditional milk bottles is another new favourite.
Amadeus has continued the Cadbury commitment to the local community in Bournville, inviting them to take part in events and positioning the café as a free to enter destination at Cadbury World.
600,000 visitors
Kevin Watson, Managing Director for Amadeus said: “We are extremely proud to have successfully mobilised the café, particularly given the constraints, and are confident that the 600,000 visitors who come to Cadbury World every year will enjoy the very best in food and service at the newly refurbished café.”
In the month since it opened the response to the new Cadbury café and the chocolate inspired menu has been fantastic, but it doesn’t end there, Amadeus has great plans for the café and there are lots more exciting developments ahead.
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