Centerplate, the major event hospitality partner to sports stadia, entertainment venues and convention centres across North America and the United Kingdom, has announced that its UK division, The Lindley Group, will be adopting the name and brand identity of Centerplate.
The name change and re-branding comes eight months after Centerplate acquired The Lindley Group business in April. Since that time, the leadership has been working to craft a seamless and fully-integrated transition sharing best practices and enhancing operations across borders.
Global hospitality brand
The decision to re-brand comes in part from interest from current and prospective clients in the company’s strengthened position within the live event market. Combined, the new company will serve more than 115 million guests annually across more than 350 venues worldwide.
“This is an exciting period of unprecedented growth for the Centerplate hospitality brand, said Des Hague, President and CEO of Centerplate. “This new position reinforces our identity as a global hospitality brand and allows for continued expansion across the United Kingdom as a single, unified company focused on delivering excellence and driving returns for our clients in the United Kingdom and beyond.”
According to Adam Elliott, who will continue to head operations as President of Centerplate’s UK division, “Since becoming a Centerplate hospitality partner, the growth of the business has accelerated and we have benefited from having the backing and credentials of a highly-regarded global operator. Being able to draw on Centerplate’s wealth of experience as North America’s leading event hospitality partner has been invaluable in recently securing a seven year catering and hospitality deal with ACC Liverpool.”
About Centerplate
Centerplate “Makes it Better To Be There” for more than 115 million guests each year in over 300 prominent entertainment, sports and convention venues across North America and the United Kingdom. Centerplate has provided event hospitality to 30 official U.S. Presidential Inaugural Balls, 13 Super Bowls, 21 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history. Recently, the company was named the fastest growing restaurant/hospitality group in the United States by Nation’s Restaurant News, and has recently expanded operations in the United Kingdom.
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