Following the successful launch of Pieminister’s first Pie and Cider restaurant in Bristol this March, the award winning pie brand opens its first Manchester cafe this month (June).
30 restaurants by 2018
This marks the start of a new phase for Pieminister, which has ambitious plans to open a further 20 restaurants over the next five years, within major cities across the UK. These additional restaurants, together with Pieminister’s original pie and mash cafes in Oxford, Bristol, Trentham, Amsterdam and London, will bring the total number to almost 30 by 2018.
Jon Simon and Tristan Hogg, who founded Pieminister in 2003, see this as a key area of focus for the business going forward. Jon, who heads-up Pieminister’s retail team says,
“Our ability to sell our product direct through our own outlets is unique within the national premium pie sector and gives us unrivalled access to our consumer. This enables us to understand their desires and barriers when it comes to eating pies. And our ability to talk face to face with our consumers drives new, incremental business to the chilled pie aisles in supermarkets such as Waitrose and Sainsbury’s and online at Ocado.”
Licensed and open late
Unlike Pieminister’s original pie and mash shops, these new licensed restaurants are open late in the evening and are larger to accommodate a bar area and more space for dining. As well as Pieminister’s range of pies, the new menu features British nibbles, cheese boards, craft beers, cider and gin.
Pieminister is still owned and run by the original founders, Tristan Hogg and Jon Simon. All its pies are made in a newly acquired kitchen in Bristol which has a huge scope for growth in the future. The pies are made using 100% British free range chicken, beef, outdoor reared pork, and venison and MSC Certified fish. Pieminister is the only leading UK pie company to use free range British chicken and prides itself on leading the way in promoting high standards of animal welfare in pie manufacturing. This is central to Pieminister’s strong ethical and environmental principles.
In addition to its restaurants, Pieminister also has stalls at fine food markets such London’s Borough Market, as well as Waitrose, Sainsbury’s, Ocado and many independent retailers across the UK.
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