Digital innovation is at the heart of the Domino’s brand and has seen the pizza group create m-commerce channels on a wide range of mobile platforms including web, iOS, Android, and Windows Phone. The brand’s first Windows Phone app was built last year on WP7 using Kirin – Future Platforms cross-platform development framework.
The app’s successful UX, design and implementation meant it became a blueprint for the company’s future mobile development, and January 2013 saw the start of the development for the WP8 app
So what is the WP8 app all about?
It’s a comprehensive ordering channel from Domino’s Pizza, which offers an array of features that make the most of WP8 as a new platform.
The app includes the following functions:
- Live tile notifications; to showcase and notify users of the latest meal deals on offer in their local store.
- NFC tags; so customers can redeem their vouchers by tapping on any NFC‐tagged print material.
- Voice activation; meaning the app can be started up with a simple voice command such as; ‘Domino’s Pizza, I’m hungry’ or ‘feed me’.
Making ordering as easy as possible
This innovative functionality complements the app’s primary function- to make ordering via your WP8 mobile as easy and quick as possible.
Martin Chandler and Kader Kawsar, mobile developers at Future Platforms, said: “The Domino’s WP8 app is essentially a m-commerce app that incorporates more innovative functionality such as voice activation and NFC which required a bit more work. We wanted every feature to add to the app’s usability, rather than just be a gimmick, so we worked a lot on making sure the VA commands do exactly what users want.
“We built the app using Kirin, which is all about making cross-platform development more ingenious and easy for developers. “
Paul Francis, head of commercial systems at Domino’s, said: “Working with Future Platforms over the past year has been fun and our decision to select them to develop our native ordering apps was based on the success of our WP7 channel.
“The great reception it received from Domino’s customers meant it became the blueprint for iPhone and now WP8. Our goal is to build a consistent low cost omni-channel platform and Kirin goes a long way in helping us to achieve that. I would encourage the mobile developer community to get involved and help make the Kirin platform great for everyone.”
Brett Siddons, Head of UK Consumer Marketing for Windows Phone commented, “We’re delighted Windows Phone 8 users will be able to enjoy the innovative functionality of the new Dominos app. The app takes full advantage of Windows Phone’s unique Live Tile functionality to make ordering your pizza as seamless as possible. At a glance, users will be able to view the latest meal deals on offer, in their local Dominos store and place an order using the helpful voice activation feature.”
Check out details of the Domino’s Windows Phone 8 app on twitter by following futureplatforms , kirinjs, and Dominos.