Meantime Brewing Company, the Greenwich-based craft brewers, will launch a new range of eleven beers, “the Brewer’s Dozen,” so called because, tradition would have it, the brewer keeps the twelfth for himself.
A new beer in the limited edition range will be launched monthly and they will all be available at Meantime’s The Old Brewery and Greenwich Union and a small selection of specialist craft beer outlets.
The first of the beers was launched in December – a Jasmine IPA, a dry IPA with the distinct flavour of actual Jasmine flowers, complemented with fruity American hops.
Next up is an American Quad, a beer containing spicy Belgian yeast, with a rich, velvety malt backbone and subtle hints of dried fruit. From February 2013, the Meantime Cali –Begian IPA will be the next brew in the range; a bold, Californian IPA with a Belgian twist, including citrus and pine needle aromas from the American hops.
The beers will be made in strictly limited batches at Meantime’s microbrewery, which is built into the Royal Naval College in a space where beer has been made since 1717. They will be presided over by The Old Brewery Head Brewer John Hidde Driebergen.
Nick Miller, CEO at Meantime Brewing said:
“The Brewer’s Dozen represents a huge opportunity for specialist outlets – offering a regularly changing range of beers from a well-known, innovative London craft brewer. We know from our own outlets that there is a new generation of discerning drinkers who demand more sophisticated styles and are willing to pay to experience them.
“We’re making these limited run beers available outside our own outlets for the first time – bringing all our know-how and experience to the range we’ve created. What’s more, we will watch sales of these brews carefully and use the Brewer’s Dozen as a test bed for new styles which, if they’re successful, could go on to join our core range.”
About Meantime
Meantime Brewery was founded thirteen years ago in Greenwich, London. The brewer is now one of the UK’s largest craft brewers and still continues to make its beers in the same way, having built a state-of-the-art brewery in 2010. There are eight bottled beers in Meantime’s core bottled range: London Lager, London Pale Ale, Meantime Chocolate Porter, Meantime Pilsner, Meantime Wheat, Meantime Raspberry, Yakima Red and London Stout. The brand also packages its London Lager, London Pale Ale, London Stout, Meantime Wheat, Yakima Red and Pilsner on draught. Meantime is now stocked in over 650 on-trade outlets as well as Waitrose, Sainsbury’s and M&S.
For wholesale orders of the Meantime Brewer’s Dozen, contact sales@meantimebrewing.com
