Today, Managing Director of the fast-growing brand, Victoria Novis, 27, announced the appointment of their new Chairman, Jules Hydleman, ex Chairman of iconic drinks brand Innocent from inception to 2008.
The announcement follows news that Nuba Cocktails has been announced as winner of ‘Best In-flight Food or Beverage Product 2011’ at the annual Airline Retail Conference (ARC) Gala Dinner.
Nuba Cocktails has enjoyed a hugely successful launch period that has seen the British brand secure a number of high profile listings across the UK including London Zoo (as part of their Zoo Lates Summer Campaign), Manchester-based Lowry and Midland Hotels and award-winning Devon-favourite The Thatch, alongside numerous other bars, clubs, pubs, restaurants and venues in Greater Manchester, Lancashire, Yorkshire, Merseyside, Staffordshire, London, and Somerset.
Jules Hydleman said today ’Nuba Cocktails is just the sort of exciting new business that can really take the market by storm. A very simple proposition of great tasting cocktails, individually bottled, creating a fantastic opportunity for busy bars and other establishments to offer a great alternative to the more usual product offering. I’m really looking forward to working with such a dynamic business and particularly with a fantastic and energetic management team!’
Nuba’s Victoria Novis comments, ‘Today’s announcement is a huge step forward for Nuba and we are thrilled to have Jules on board. As consumer tastes and lifestyles change, the ready-to-drink market is growing quickly. We saw a gap in the market for a premium yet affordable brand using only high quality ingredients and we have worked hard to create a platform for growth. The appointment of Jules will help us achieve scale for our niche product.’
Nuba Cocktails are available in three authentic favourite flavours – Cosmopolitan, Mojito and Mai Tai. They are 100% natural, made using only premium spirits and fruit juices and are based on traditional recipes ensuring they have the same depth and complexity of flavour as freshly made versions.
Nuba Cocktails are manufactured and bottled in Britain.