Our sister website Technology4Hospitality ran a short piece recently on how difficult some websites make it to find and then communicate with the right person at a business. The article can be seen here.
I was doing a bit of research into wine companies just now and found a website that in my opinion has the best contact us page in the hospitality and catering business.
The employees are detailed letting the website visitor quickly and easily identify who the most appropriate contact is and full contact details relating to the contact.
The contact us page I refer to can be seen here.
As websites are a key part of the sales and marketing function of businesses, this should not be a Eureka moment, but take a look around, most have a form visitors are expected to fill out, yawn and/or generic email addresses that I am sure are very rarely used.
I will now step back down from my soapbox and get back to work, before I do though, WELL DONE to Alliance Wines on having what I would rate as the best contact us page in our industry.
If anyone can point me at a better one it would be much appreciated and publicised, also keen to hear from people with a view on this, especially those who would advocate minimising contact details. Post a comment below or contact me directly.
Denis Sheehan
Publisher, Hospitality and Catering News
email: dsheehan@hospitalityandcateringnews.com
Website: www.HospitalityandCateringNews.com
Call: 07596 742380