A video ad ‘Hospitality and Catering News’ featured last week has made it to the top of The Marketing Blog’s newsletter and home page. A predominantly B2C marketing email newsletter and website that features the brands that lead the marketing world.
Viral marketing occurs following the effect of brave creative treatment and original thinking. It has a life of its own and is driven by the people you want to deliver your marketing message to, forwarding your message to like minded colleagues and friends, viral travels and so does your message.
Will Corry, Content Curator at The Marketing Blog was so impressed with Swisscom Hospitality’s marketing when he received his copy of last week’s ‘Hospitality and Catering News’ email newsletter he immediately contacted our publisher to find out who was responsible.
Will felt that Swisscom had created a B2B video ad for the web that was equal to any B2C TV ad in quality.
Will said, ‘the subtlety that the creative displayed got the message across in a way that resonated with viewers and I just had to acknowledge the fact with my own readers. The feature ran in our weekend newsletter and has already generated the sort of clicks we only normally see from much more sensational copy type. I offer my congratulations to Swisscom Hospitality and their creative agency Rareform Branding who created the video.’
Needless to say Hospitality and Catering News would also like to offer our own congratulations both to Rareform Branding and Swisscom Hospitality, and we look forward to the next instalment of the series.